Wednesday, October 30, 2013

Readers That "Look Like You"

During his presentation William Jacobson, founder of Legal Insurrection, stated that the majority of his readers most likely "look like him" (middle-aged, college educated, and -although he danced around this fact- white). I am having a difficult time deciding whether it is practice and wise to seek readers that in fact "look like me" and what effect that has on the content and comments produced.
When I think of an online publication, such as Colorlines, it targets such a multicultural, multiethnic, and diverse audience. As a result, it produces very diverse content and creates interesting dialogues on its site. I fear what are the consequences of having a both a staff and audience that reflects one's own ideals and demographic, as well as closely monitoring comments from users.

It's just food for thought.

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